Gender Diversity is The New ROI: Return on Inclusion

by Pamela Mattsson and Joselyn DiPetta

More and more studies point to the impact of developing and advancing women’s leadership in the workplace. Focusing on gender diversity is associated with improvements in innovation, productivity, company reputation, and flexibility in an ever-changing marketplace. Women bring unique perspectives to the workplace and with women representing half of the market share, companies with strong gender diversity are better positioned to meet and anticipate consumer demand as well. Managed with honesty, respect, deep curiosity, and a pursuit of core truth, these new perspectives become productivitysaving new ideas and industryleading innovations. For businesses this means differentiation and a competitive advantage in the form of highly adaptable and strongly diverse teams.

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